Cashmere + Kush

Print Magazine | iOS App | Social Media Page
Key Designer
Tools: Adobe Indesign, Adobe Photoshop, Adobe Illustrator
2019
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Problem
There is a lack of publications that attribute and recognise the art and creative nature of the color communities without being heavily saturated in the culture of drugs and sex. Rather than being conveyed elegantly like individuals portrayed by those featured in leading lifestyle magazines like Vogue, the category of urban lifestyle magazines are seen as juvenile and are not as respected.

Competition
Vogue, ELLE, Vanity Fair, GQ

Solution
Construct a publication that not only features urban culture within communities of color but use structure and imagery to convey elegance like those featured in more renowned publications.

Methodology
In the world, numerous audiences receive exposure to media by different means. The best way to increase one’s audience is to amplify one’s range by implementing P.D.I method. PDI stands for Physical, Digital and Interactive.

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A mixture or urban culture imagery and elegant layout structure. This publication features influencers of the youth like A$AP Rocky who is popular among such communities like the African-American for his contributions to music and fashion. Also featured in this publications are local events related to art and music in the Metro Area

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